Genesis 101 · A Buyer’s Guide
Genesis is the luxury vehicle division of Hyundai Motor Group. Launched as a standalone brand in 2015 and headquartered in South Korea, Genesis builds premium sedans and SUVs that rival BMW, Lexus, Audi, and Mercedes-Benz, often with more standard features for the price.
The brand
Genesis is made by Hyundai Motor Group, the same parent company behind Hyundai and Kia, but it operates as its own luxury marque with separate design, engineering, and dealership experiences. More on who makes Genesis.
It is a full luxury brand, not a trim level. Genesis competes directly with the established names, and its interiors, materials, and technology are built to a premium standard that the independent quality studies keep recognizing.
The lineup
Why Genesis
Genesis includes as standard the features rival luxury brands charge extra for, so a comparably equipped Genesis often costs thousands less.
The signature Crest Grille and two-line Quad lighting give every model an unmistakable, elegant presence, inside and out.
Strong factory warranties, complimentary scheduled maintenance, and Genesis Connected Services come standard on every new model.
Warranty & ownership
At Genesis of Macon, qualifying vehicles also include our complimentary lifetime warranty. See the full terms on our Genesis warranty guide.
Genesis vehicles are built primarily in South Korea at Hyundai Motor Group’s facilities in Ulsan, one of the largest integrated auto plants in the world. Read more.
Pricing starts in the low-$40,000s for the G70 and climbs into the six figures for a fully equipped G90 flagship. See current pricing and offers.
Common questions
Genesis is the luxury vehicle brand of Hyundai Motor Group, offering premium sedans and SUVs that compete with BMW, Lexus, and Audi. It launched as a standalone brand in 2015.
Hyundai Motor Group makes Genesis, the same parent company as Hyundai and Kia. Genesis operates as its own separate luxury brand.
Yes. Genesis is a full luxury brand that has ranked at or near the top of J.D. Power’s U.S. Initial Quality Study, including the number-one spot in past years.
Genesis consistently earns top marks for quality in J.D. Power studies and backs every new vehicle with a 5-year/60,000-mile warranty and 10-year/100,000-mile powertrain coverage.
Genesis vehicles are built primarily in South Korea at Hyundai Motor Group’s Ulsan facilities.
Genesis pricing starts in the low-$40,000s and ranges into the six figures for the flagship G90.
Your local Genesis dealer serving Macon, Warner Robins, and middle Georgia.