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Genesis 101 · Who Makes Genesis
Hyundai Motor Group makes Genesis. It is the same parent company behind Hyundai and Kia, but Genesis is its own standalone luxury brand, not a Hyundai trim level, with separate design, models, and showrooms.
South Korea
Everyday cars and SUVs
Bold, youthful styling
The group’s premium brand
How it happened
The Hyundai Genesis luxury sedan debuts in North America, proving demand for a premium Hyundai.
Hyundai Motor Group launches Genesis as a standalone luxury marque on November 4.
That first sedan became the Genesis G80, now joined by a complete range of sedans and SUVs.
Separate by design
Genesis runs dedicated design studios in Namyang, South Korea, Rüsselsheim, Germany, and Irvine, California, with a look that is distinct from Hyundai and Kia.
The G sedans and GV SUVs are built as Genesis vehicles with premium materials and engineering, not rebadged Hyundai models. What is a Genesis.
Genesis is sold and serviced through a dedicated luxury retail experience, including here at Genesis of Macon. The Genesis experience.
Common questions
Genesis is made by Hyundai Motor Group, the South Korean company that also owns Hyundai and Kia. Genesis is its standalone luxury brand.
No. They share a parent company, but Genesis is a separate luxury brand with its own design, models, and showrooms. A Genesis is not a Hyundai trim level.
No, but Kia and Genesis share the same parent, Hyundai Motor Group. Genesis is the group’s dedicated luxury marque.
Genesis launched as a standalone brand on November 4, 2015. The former Hyundai Genesis sedan was renamed the Genesis G80.
Genesis vehicles are built primarily in South Korea, at Hyundai Motor Group’s Ulsan complex. The GV70 was assembled in Alabama through 2026 before production moved back to Korea.
Yes. Genesis is a full luxury brand that competes with BMW, Lexus, and Audi, and has ranked at or near the top of recent J.D. Power quality studies.
See what sets the brand apart in person. Your local Genesis dealer serving Macon, Warner Robins, and middle Georgia.